Local lead generation.
For contractors who book jobs.
Every month.
Local lead generation for contractors and blue-collar trades doing $250K to $5M. Google Ads (Local Services + Search), Meta Ads, Google Business Profile management, and local citation management, working together to put your phone in front of homeowners ready to buy. Built to work across the trades.
If we don't deliver on our guarantee in the first 60 days you get a full refund on your service fee. No questions. No hastel. That's it, period.
We build ads that book jobs.
This is what real paid ads look like when they are built by a team that understands contractors and blue-collar trades. Creative, targeting, and landing pages working together to turn clicks into booked appointments, not just impressions.
Every ad we run is built for the local home services buyer: clear offers, real urgency, and a direct path to scheduling. No fluff. No wasted budget. Just leads that show up.
The four channels behind every booked job.
Every Hard Labor Marketing package is built on the same four channels. What changes between tiers is how many of them are running at once and how aggressively we scale.
Google Ads for contractors
Google Local Services Ads sit above every other Google result and charge per lead, not per click. Search campaigns capture high-intent queries like 'AC repair near me' or 'emergency plumber' with campaigns segmented by service line, never one bloated catch-all.
- LSA account verification and management
- Search campaigns segmented by service line
- Call tracking and lead attribution
Facebook and Meta Ads for contractors
Meta earns its budget on seasonal and non-emergency demand across the trades: pre-summer tune-ups, pre-winter checks, repipes, water heater replacements, panel upgrades, maintenance plans. Paired with retargeting so you stay in front of people who already showed interest.
- Seasonal campaigns tuned to your market
- Trade-specific creative and offers
- Retargeting across Facebook and Instagram
Google Business Profile management
Your Google Business Profile rating and completeness directly drive your Local Services Ads rank and your Map Pack visibility. We audit it, fix categories, photos, services, and Q&A, and actively manage reviews so you rank higher for free before any ad dollar is spent.
- Full GBP audit and cleanup
- Category, service, and photo optimization
- Review generation and response management
Local citation management
Consistent name, address, and phone number across the local web is what tells Google you're a real business in a real service area. We audit your citations, fix duplicates and mismatches, and build the ones that move the needle for local SEO in your market.
- Citation audit and cleanup
- NAP consistency across top directories
- Ongoing citation building
Keep your phones ringing.
When LSA, Search, and Meta are working together, the office line and the shop cell both light up. More booked jobs on the schedule. Less time chasing referrals.
See how we ran this playbook for a regional HVAC contractor that had grown for a decade on referrals alone.
Pick your tier. Scale up later.
Launchpad
Start with the highest-intent channel.
- Google Local Services Ads setup & management
- Google Business Profile management
- Citation management
- 1 ClickFunnel landing page
- Monthly reporting
Growth
Layer Search on top of LSA.
- Everything in Launchpad
- 2 Google Search campaigns
- Call tracking & attribution
- Landing page optimization
- 4 ad creative variations + A/B testing
- 2 ClickFunnel pages
- Bi-weekly reporting
Domination
All three channels working together.
- Everything in Growth
- 4 Google Search campaigns
- Meta Ads management
- Retargeting campaigns
- 3 Meta ad creatives (HVAC) / 1-2 (Plumbing)
- 8 ad creative variations + cross-platform A/B testing
- 4 ClickFunnel pages
- Weekly reporting
What you actually get.
Every package is built for immediate action. Here's who each tier is built for and everything that's included from day one.
Launchpad
Shops still relying on referrals and word-of-mouth. You want a steady stream of booked jobs without burning budget on channels you don't understand yet.
LSA account verified and campaigns live immediately. Google Business Profile fully optimized and actively managed. Citations audited and corrected. One high-converting ClickFunnel landing page built and deployed. Monthly performance reporting with lead volume and cost-per-lead tracking.
Growth
Operators who've outgrown referrals and want to dominate Google search results across their service area, not just LSA.
Everything in Launchpad, plus two Google Search campaigns segmented by service line, with no bloated catch-alls. Call tracking and lead attribution installed. Two ClickFunnel landing pages with ongoing A/B testing across ad creative and copy. Bi-weekly reporting with booked-job attribution so you know exactly what's working.
Domination
Operators ready to own their market with LSA, Search, and Meta running together, seasonal campaigns, and retargeting to keep momentum.
Everything in Growth, plus four Google Search campaigns and full Meta Ads management for seasonal and non-emergency demand (HVAC tune-ups, furnace checks, maintenance plans, plumbing repipes, water heater replacements). Retargeting campaigns across platforms. Three Meta ad creatives for HVAC, one to two for Plumbing. Eight total ad creative variations with cross-platform A/B testing. Four ClickFunnel landing pages. Weekly reporting to stay ahead of seasonal peaks.
What's included.
| Launchpad | Growth | Domination | |
|---|---|---|---|
| Google LSA setup & management | |||
| Google Business Profile management | |||
| Citation management | |||
| ClickFunnel pages | 1 | 2 | 4 |
| Google Search campaigns | - | 2 | 4 |
| Meta ad creatives | - | - | 3 (HVAC) / 1-2 (Plumbing) |
| Ad creative variations | - | 4 | 8 |
| Google Search Ads management | |||
| Call tracking & attribution | |||
| Landing page optimization | |||
| A/B testing | |||
| Meta Ads management | |||
| Retargeting campaigns | |||
| Reporting cadence | Monthly | Bi-weekly | Weekly |
Why we run what we run.
Google LSA
Local Services Ads sit above every Google Ad and every organic result. Pay per lead, not per click. Your Google Business Profile rating directly drives your LSA rank. That's why GBP management ships with every package.
Google Search
Traditional Search targeting high-intent queries like 'AC repair near me' and 'emergency plumber.' Campaigns are segmented by service line, never one bloated catch-all. Added in month two once LSA is booking jobs.
Meta
Used for seasonal and non-emergency demand: pre-summer AC tune-ups, pre-winter furnace checks, water heater replacements, repipes, maintenance plans. We don't waste Meta budget on emergency plumbing; it doesn't convert there.
LSA first. Always.
LSA is the cheapest path to a booked job. We launch it in week one, get your GBP and citations clean, and let booked-job data inform what we layer in next. Search comes in month two for Growth and Domination. Meta last, when seasonal demand justifies it.
Good to know
- Ad spend is paid by you directly to Google and Meta. It never passes through HLM.
- ClickFunnel pages are built during onboarding and optimized continuously.
- Citation and GBP management are included in all three packages.
- Monthly content shoots are a separate service. See Brand Authority.
Questions we get every week.
Why does every package start with LSA?
Local Services Ads sit above every Google Ad and every organic result, and you only pay per lead, not per click. It's the most efficient path to a booked job for local contractors. Until LSA is producing, layering on Search or Meta is just spending money to look busy.
Do I pay HLM for ad spend too?
No. Ad spend is paid directly by you to Google or Meta and never passes through HLM. Our management fee is separate and billed monthly. You'll always know exactly what's going to the platform vs. what's going to us.
Why isn't Meta in every package?
Meta doesn't convert for pure emergency demand. When a homeowner's water heater dies or their power goes out, they search Google, they don't scroll Facebook. Meta earns its place on seasonal and non-emergency work across the trades (pre-summer AC tune-ups, pre-winter furnace checks, repipes, water heater replacements, panel upgrades, roof inspections, maintenance plans). That's why it shows up in Domination, not before.
How does the Domination ad-spend split work?
Domination runs all three channels, but the mix is different for HVAC and Plumbing. HVAC leans into Meta for seasonal demand, while Plumbing leans heavier on Search and LSA because emergency demand dominates the vertical. Exact allocations are set during onboarding based on your market and seasonality.
What if my GBP is a mess or I don't have one?
GBP management is included in every package. We audit your existing profile, fix categories, photos, services, and Q&A, and actively manage reviews. Your GBP rating directly drives your LSA rank. That's why we handle it before spending any ad budget.
What about photos and video for the ads and landing pages?
That's a separate service: our Brand Authority Package. Lead Generation runs campaigns with whatever assets you have. If you want pro photography, video, and brand voice deployed across your ads and ClickFunnel pages, add Brand Authority on top.
What's the contract length?
Month-to-month. We don't lock anyone into long contracts because we'd rather earn the renewal every month with booked jobs than trap you in a 12-month agreement.
Which trades do you work with?
We run the same local lead generation playbook for blue-collar trades across the board: HVAC, plumbing, roofing, electrical, remodeling, landscaping, garage door, restoration, and more.
What is local lead generation?
Local lead generation is the mix of paid and owned channels that puts your business in front of homeowners searching for a contractor in your service area right now. For us that means Google Ads (Local Services Ads plus Search), Meta Ads, Google Business Profile management, and local citation management, all working together to turn intent into booked jobs.
