Book more jobs.
From Google & Meta.
Every month.
Built for HVAC and plumbing operators doing $500K–$5M who want to grow past word-of-mouth. We run paid ads across Google Local Services, Google Search, and Meta, starting with the highest-intent channel and layering on the rest as your shop scales.
If we don't deliver on our guarantee in the first 60 days you get a full refund on your service fee. No questions. No hastel. That's it, period.
We build ads that book jobs.
This is what real paid ads look like when they are built by a team that understands HVAC and plumbing. Creative, targeting, and landing pages working together to turn clicks into booked appointments - not just impressions.
Every ad we run is built for the home services buyer: clear offers, real urgency, and a direct path to scheduling. No fluff. No wasted budget. Just leads that show up.
Keep your phones ringing.
When LSA, Search, and Meta are working together, the office line and the shop cell both light up. More booked jobs on the schedule. Less time chasing referrals.
Pick your tier. Scale up later.
Launchpad
Start with the highest-intent channel.
- Google Local Services Ads setup & management
- Google Business Profile management
- Citation management
- 1 ClickFunnel landing page
- Monthly reporting
Growth
Layer Search on top of LSA.
- Everything in Launchpad
- 2 Google Search campaigns
- Call tracking & attribution
- Landing page optimization
- 4 ad creative variations + A/B testing
- 2 ClickFunnel pages
- Bi-weekly reporting
Domination
All three channels working together.
- Everything in Growth
- 4 Google Search campaigns
- Meta Ads management
- Retargeting campaigns
- 3 Meta ad creatives (HVAC) / 1–2 (Plumbing)
- 8 ad creative variations + cross-platform A/B testing
- 4 ClickFunnel pages
- Weekly reporting
What you actually get.
Every package is built for immediate action. Here's who each tier is built for and everything that's included from day one.
Launchpad
Shops doing $500K–$1.5M still relying on referrals and word-of-mouth. You want a steady stream of booked jobs without burning budget on ads you don't understand yet.
LSA account verified and campaigns live immediately. Google Business Profile fully optimized and actively managed. Citations audited and corrected. One high-converting ClickFunnel landing page built and deployed. Monthly performance reporting with lead volume and cost-per-lead tracking.
Growth
Operators doing $1.5M–$3M who've outgrown referrals and want to dominate Google search results for their service area, not just LSA.
Everything in Launchpad, plus two Google Search campaigns segmented by service line, with no bloated catch-alls. Call tracking and lead attribution installed. Two ClickFunnel landing pages with ongoing A/B testing across ad creative and copy. Bi-weekly reporting with booked-job attribution so you know exactly what's working.
Domination
$3M–$5M operators ready to own their market. You want LSA, Search, and Meta running together with seasonal campaigns and retargeting to keep momentum.
Everything in Growth, plus four Google Search campaigns and full Meta Ads management for seasonal demand: HVAC tune-ups, furnace checks, maintenance plans; plumbing repipes, water heater replacements. Retargeting campaigns across platforms. Three Meta ad creatives for HVAC, one to two for Plumbing. Eight total ad creative variations with cross-platform A/B testing. Four ClickFunnel landing pages. Weekly reporting to stay ahead of seasonal peaks.
What's included.
| Launchpad | Growth | Domination | |
|---|---|---|---|
| Google LSA setup & management | |||
| Google Business Profile management | |||
| Citation management | |||
| ClickFunnel pages | 1 | 2 | 4 |
| Google Search campaigns | - | 2 | 4 |
| Meta ad creatives | - | - | 3 (HVAC) / 1–2 (Plumbing) |
| Ad creative variations | - | 4 | 8 |
| Google Search Ads management | |||
| Call tracking & attribution | |||
| Landing page optimization | |||
| A/B testing | |||
| Meta Ads management | |||
| Retargeting campaigns | |||
| Reporting cadence | Monthly | Bi-weekly | Weekly |
Why we run what we run.
Google LSA
Local Services Ads sit above every Google Ad and every organic result. Pay per lead, not per click. Your Google Business Profile rating directly drives your LSA rank. That's why GBP management ships with every package.
Google Search
Traditional Search targeting high-intent queries like 'AC repair near me' and 'emergency plumber.' Campaigns are segmented by service line, never one bloated catch-all. Added in month two once LSA is booking jobs.
Meta
Used for seasonal and non-emergency demand: pre-summer AC tune-ups, pre-winter furnace checks, water heater replacements, repipes, maintenance plans. We don't waste Meta budget on emergency plumbing; it doesn't convert there.
LSA first. Always.
LSA is the cheapest path to a booked job. We launch it in week one, get your GBP and citations clean, and let booked-job data inform what we layer in next. Search comes in month two for Growth and Domination. Meta last, when seasonal demand justifies it.
Good to know
- Ad spend is paid by you directly to Google and Meta. It never passes through HLM.
- ClickFunnel pages are built during onboarding and optimized continuously.
- Citation and GBP management are included in all three packages.
- Monthly content shoots are a separate service. See Brand Authority.
Questions we get every week.
Why does every package start with LSA?
Local Services Ads sit above every Google Ad and every organic result, and you only pay per lead, not per click. It's the most efficient path to a booked job in home services. Until LSA is producing, layering on Search or Meta is just spending money to look busy.
Do I pay HLM for ad spend too?
No. Ad spend is paid directly by you to Google or Meta and never passes through HLM. Our management fee is separate and billed monthly. You'll always know exactly what's going to the platform vs. what's going to us.
Why isn't Meta in every package?
Meta doesn't convert for emergency plumbing. People search Google when their water heater dies, they don't scroll Facebook. Meta earns its place on seasonal HVAC (pre-summer AC tune-ups, pre-winter furnace) and non-emergency plumbing (repipes, water heater replacements, maintenance plans). That's why it shows up in Domination, not before.
How does the Domination ad-spend split work?
Domination runs all three channels, but the mix is different for HVAC and Plumbing. HVAC leans into Meta for seasonal demand, while Plumbing leans heavier on Search and LSA because emergency demand dominates the vertical. Exact allocations are set during onboarding based on your market and seasonality.
What if my GBP is a mess or I don't have one?
GBP management is included in every package. We audit your existing profile, fix categories, photos, services, and Q&A, and actively manage reviews. Your GBP rating directly drives your LSA rank. That's why we handle it before spending any ad budget.
What about photos and video for the ads and landing pages?
That's a separate service: our Brand Authority Package. Lead Generation runs campaigns with whatever assets you have. If you want pro photography, video, and brand voice deployed across your ads and ClickFunnel pages, add Brand Authority on top.
What's the contract length?
Month-to-month. We don't lock anyone into long contracts because we'd rather earn the renewal every month with booked jobs than trap you in a 12-month agreement.
