Contractor marketing
resources.
Free contractor marketing resources, guides, videos, and playbooks built for blue-collar operators. No fluff, no jargon, no tech-startup nonsense.
Partner Program · $500 Per Referral
Hard Labor Marketing Ambassador Program
Know an owner in the trades or home services? Introduce them and earn $500 flat when they become a client. No selling, no cap, paid within 14 days.
Read the guideRecommended Tool · 20% Off First Year
Housecall Pro For Home Service & Blue-Collar Businesses
Get 20% off your first year. The CRM and job management system we recommend to home service and blue-collar operators: scheduling, dispatch, invoicing, payments, and follow-up in one app.
Read the guideRecommended Partner · Coaching
Built For The Trades Coaching
Executive coaching for trades and home service owners: leadership, profit systems, hiring, and a growth plan so your shop runs without you.
Read the guideRecommended Tool · Website Security
Website Protection For Contractors
A hacked website kills your lead flow and your rankings. What actually happens, what Wordfence does about it, and a 20 minute setup any owner can follow.
Read the guidePlaybook
Content That Gets DMs
9 battle-tested post templates that turn scrollers into conversations. Built for trades and service pros.
Read the guideLocal SEO Playbook
How To Ask For Reviews And Get More Of Them
The exact ask that gets detailed 5 star reviews, plus copy and paste text and email templates, reply scripts, and a 30 day review sprint.
Read the guideAlgorithm
How the Instagram Algorithm Works
What gets pushed, what gets buried, and what to post if you want reach in 2026.
Read the guideAlgorithm
How the Facebook Algorithm Works
The signals Meta rewards, the ones it punishes, and how to use both for inbound leads.
Read the guideAlgorithm
How the LinkedIn Algorithm Works
Dwell time, 1st-degree comments, and the B2B posting windows that move blue-collar deals.
Read the guideReading List
Books Every Operator Should Read
Hand-picked books and audiobooks for blue-collar business owners who want to sharpen their leadership, sales, and systems.
Read the guideLocal SEO
Best Local SEO Tools for Contractors
The local SEO tools we actually use with trades operators: Google Business Profile, Local Falcon, BrightLocal, Semrush, and more.
Read the guide