Contractor marketing
resources.
Free contractor marketing resources, guides, videos, and playbooks built for blue-collar operators. No fluff, no jargon, no tech-startup nonsense.
Playbook
Content That Gets DMs
9 battle-tested post templates that turn scrollers into conversations. Built for trades and service pros.
Read the guideAlgorithm
How the Instagram Algorithm Works
What gets pushed, what gets buried, and what to post if you want reach in 2026.
Read the guideAlgorithm
How the Facebook Algorithm Works
The signals Meta rewards, the ones it punishes, and how to use both for inbound leads.
Read the guideAlgorithm
How the LinkedIn Algorithm Works
Dwell time, 1st-degree comments, and the B2B posting windows that move blue-collar deals.
Read the guideRecommended Tool
Housecall Pro For Plumbing & HVAC
The CRM and job management system we recommend to the trades operators we work with - scheduling, dispatch, invoicing, payments, and follow-up in one app.
Read the guideReading List
Books Every Operator Should Read
Hand-picked books and audiobooks for blue-collar business owners who want to sharpen their leadership, sales, and systems.
Read the guideLocal SEO
Best Local SEO Tools for Contractors
The local SEO tools we actually use with trades operators: Google Business Profile, Local Falcon, BrightLocal, Semrush, and more.
Read the guide