Raise the one score you can't fake.
Your domain authority only goes up when real publications link to your website. We pitch you to journalists as the expert in your trade to earn those links. When your authority rises, every page you have and every AI answer about your trade rises with it.
Example only. Not a client result.
The one thing AI can't do for you.
AI can do a lot today. But no tool, prompt, or plugin can raise your domain authority. Google only gives it to you when real, trusted publications link to your website. Nobody can type their way into that.
What AI can do
- Write your website copy
- Build pages in minutes
- Make images and graphics
- Draft social posts and emails
What AI can't do
Get a trusted publication to link to your website.
That takes a real expert, a real story, and a real journalist choosing to cite you with a followed link. That's the work we do.
Authority comes from real work. Period.
A rising tide raises all ships.
Traffic from the articles is nice. The real prize is your authority score. When it goes up, it lifts your whole website at once, not just one page.
Domain authority ↑
More AI citations
ChatGPT and Google AI trust and mention your site more.
Every keyword ranks easier
Service pages, city pages, and blogs all climb.
More trust and traffic
Readers click through, and customers see you were featured.
Not every link counts.
A followed link from a big, trusted publication passes authority to your site. Paid, spammy, or nofollow links pass little or nothing.
Authority flows to you. This is what Digital PR earns.
Little to no authority passes. Google may even ignore or penalize it.
Paid press releases fade. Earned press keeps working.
Old school press release
- ×You pay a wire service to post it
- ×Copied onto low value sites nobody visits
- ×Links Google mostly ignores
- ×Forgotten in a week
Digital PR
- Journalists write you into their articles
- Placed on trusted, high traffic publications
- Editorial links Google gives real weight to
- Keeps building authority month after month
Why owners run Digital PR.
Most trade websites are stuck because they have no authority. Nobody important links to them. Digital PR fixes that at the source, and everything else follows.
- 01
A higher domain authority score
The real prize. One strong link raises your whole domain, so your service pages, city pages, and blog posts all rank easier.
- 02
More of your pages in the top 3
As authority builds, keywords you already sit on page one for start climbing into the spots that actually get calls.
- 03
Mentioned by AI tools
ChatGPT, Google AI, and other AI tools pull from trusted publications. Being quoted there puts your name in their answers.
- 04
Links you cannot buy
These publications don't sell links. Journalists write every article, so your competitors can't just pay their way in.
- 05
Bonus: visitors from the articles
Readers click through from the article to your site. Nice to have, but the authority is what keeps paying off.
- 06
Credibility you can show off
"As featured in" means something to homeowners, general contractors, buyers, and the people you're trying to hire.
The standard every link has to meet.
These are minimums, not targets. Most campaigns land well above them.
- 01
Authority: DR 40+ average
Every campaign averages a Domain Rating of 40 or higher across all links. Last year our program averaged DR 72.
- 02
Traffic: 1,000+ monthly visitors per site
Every site that links to you has real organic traffic. No dead blogs or link farms.
- 03
Earned, editorial placements only
No paid link placements. Every link is written in by a journalist on a site Google trusts.
- 04
Delivery guarantee
Links are guaranteed per billing period. If delivery isn't met, billing pauses until it is. You never pay for time without links.
Your know how is the story.
Journalists need experts. Trade owners have answers nobody else does. A few examples of the angles we pitch:
- 01
Roofing
"What to repair versus replace after a storm, from a roofer who sees it every week."
- 02
HVAC
"What homeowners get wrong about filters and maintenance, and what it costs them."
- 03
Welding and fabrication
"A shop owner on the skilled trade labor shortage and how to actually hire."
- 04
Electrical
"Warning signs in older homes that should never be ignored."
- 05
Business owner advice
"How a crew owner stays focused, manages cash flow, and builds a team."
Everything handled for you.
- Spokesperson positioning (usually the owner)
- Key Messaging Document built from one interview
- Ghostwritten pitches to journalists every week
- Earned links on high authority publications
- Guaranteed link count each billing period
- Reporting on every placement that goes live
We'll tell you if your brand needs a tune-up.
If what you have already looks strong, we'll say so. If something is holding you back, we'll show you what is worth fixing first. Only the work your brand actually needs.
Good questions.
What is domain authority?
It's a score (tools like Ahrefs call it Domain Rating) that shows how much Google and AI tools trust your website. The higher it is, the easier every page on your site ranks.
Can AI or a tool raise my domain authority?
No. AI can write content and build pages, but it can't make a trusted publication link to you. Authority only rises when real, respected sites cite you with a followed link.
What's a followed backlink?
A link from another website to yours that passes authority. Links from big publications that are followed are the most valuable kind. Paid and nofollow links pass little or nothing.
Is Digital PR the same as a press release?
No. A press release is something you pay to post on a wire, and it gets copied onto low value sites nobody reads. Digital PR pitches you to journalists as an expert, and they write you into real articles on sites Google trusts.
How long until I see results?
The first few months are spent building your story and pitching. Placements start landing during that ramp up, and the effect on your rankings builds month over month as links stack up.
Do I have to write anything?
No. We interview you once to build your Key Messaging Document. Our ghostwriters use it to write every pitch in your voice.
What do I need to provide?
One spokesperson (usually the owner), about an hour for the kickoff interview, and quick approvals when a journalist wants a detail confirmed.
Will this help my Google rankings and AI visibility?
That is the point. Links from high authority publications raise your whole website's authority, which helps every page rank. ChatGPT, Google AI and other AI tools also lean on these trusted publications when deciding who to mention.
What if no links land?
Links are guaranteed per billing period. If delivery is not met, billing pauses until it is. You are never charged for time without links delivered.
Can you guarantee a specific publication?
No honest firm can. Journalists decide what they publish. What we guarantee is the quality floor and the number of earned links.
Ready to look the part?
Book a call and we'll tell you exactly what is worth doing first.