Look like the
premier operation
in your market.
A complete three-day on-site visual brand build. Pro photography, video production, and brand voice. Everything a blue-collar company needs to present a world-class image to customers, commercial clients, and top recruits.
Brand Authority Package - what's included
A done-with-you system to make you the obvious choice in your market. Three pillars, one package, deployed end-to-end.
Photography
- Executive and leadership headshots
- Full team and crew photos
- Facility and location photography
- Equipment and fleet photography
- Work-in-action shots
- Project photos
- Brand lifestyle photos
- Certifications and awards
- Safety culture photography
Video
- Service overview video per service line
- Customer testimonial videos
- Team culture video
- Process and how-it-works videos
- Case study videos
- Drone and aerial footage
- Employee spotlight videos
Written assets
- Brand voice and messaging guide
- Professional company bio
- Social media bios and profile copy
- Citation page optimization copy
- Caption copy for all delivered content
The Brand Authority Package gives you a full brand library that keeps producing for years and most clients see qualified inbound conversations quickly.
We show up. We document everything.
A full crew on your shop and job sites for three days, then weeks of edit and brand voice work behind the scenes. Here's how it breaks down.
Leadership, team & facility
Executive and leadership headshots. Full team and crew portraits. Facility, shop, and location photography. Equipment and fleet shots. Certifications, awards, and safety culture documentation. This is the day your company starts looking like the operation you've always known it was.
Work-in-action & video interviews
On-site at active jobs capturing work-in-action photography, project photos, and brand lifestyle shots. Service overview videos shot per service line. Customer testimonial videos when available. Drone and aerial footage of facility and projects.
Culture, process & employee spotlights
Team culture video. Process and how-it-works videos walking customers through what working with you actually looks like. Case study videos. Employee spotlights showing the people behind the work. We close out with any pickup shots needed before wrapping.
Edit, brand voice & delivery
Full edit and color grade on all video. Selects, retouching, and final delivery on all photography. Brand voice and messaging guide written from on-site interviews. Professional company bio, social media bios, citation copy, and caption copy for every delivered asset. Everything packaged and ready to deploy.
Real shoots. Real shops.
On-site with operators, gimbals rolling, hard hats on. This is what a Brand Authority shoot actually looks like.
Results from past projects.
What changes for blue-collar shops after the Brand Authority Package goes live.
- 01
Trust at first search
When potential clients research your company online, they immediately see a brand they can trust - and you become the obvious choice over every competitor.
- 02
Bigger jobs, better margins
You start closing larger contracts and higher-margin work because your brand now matches the quality you actually deliver.
- 03
Attract top talent
Your company becomes a place skilled tradespeople want to work - the kind of premier operation that recruits itself.
Stack on what your shop needs.
Owner / founder story video
Personal origin story on camera. The most powerful differentiator a blue-collar company can have.
Recruitment & hiring video
Built to attract skilled tradespeople. Shows culture, growth paths, and what sets the team apart.
Safety & compliance video
Demonstrates safety protocols, PPE, and job-site standards. Critical for commercial contract bids.
Full promotional video
High-production brand film. Director on-site, scripted crew, drone, post sound mix, colorist.
Business collateral package
Brochures, one-pagers, sell sheets, presentation deck, and business cards, all in brand voice.
Website development
New site built to showcase the new photography, video, and brand voice from the core package.
Deploy everything across your platforms.
Once your brand assets are delivered, Brand Implementation rolls them out. Also available to companies working with another agency that just needs HLM to handle deployment.
Core implementation
Essential platform deployment, one-time
- Google Business Profile optimization
- Two social media platforms
- Website content upload
- All content formatted per platform
Full implementation
Every platform covered, one-time
- Google Business Profile optimization
- All social media platforms
- Website content upload
- LinkedIn company page refresh
- All citation profiles updated
- Brand voice applied consistently across all platforms
Keep the brand fresh every month.
Regular on-site shoots documenting new projects, jobs, and team moments. Currently available in Tennessee and Kentucky only.
One-day package
- 1 full day on-site
- 4 edited videos (30–60 sec)
- 20 edited photos
- B-roll, testimonials, drone, interviews
- Caption copy for all content
Two-day package
- 2 full days on-site
- 8 edited videos (30–60 sec)
- 40 edited photos
- B-roll, testimonials, drone, interviews
- Caption copy for all content
Three-day package
- 3 full days on-site
- 16 edited videos (30–60 sec)
- 80 edited photos
- B-roll, testimonials, drone, interviews
- Caption copy for all content
How most clients use it.
- 01
Brand Authority Package
Establishes the visual foundation: photography, video, and brand voice.
- 02
Brand Implementation
Deploys everything across your digital platforms.
- 03
Monthly Content Service
Keeps the brand fresh with ongoing project documentation.
- 04
Add-ons
Layer in as the business grows: promo video, collateral, website development.
Questions we get every week.
Why a 3-day shoot instead of a smaller package?
Because the result has to actually move the business. A half-day shoot gets you stock-looking photos that don't change how customers, commercial buyers, or recruits see you. Three full days on-site plus a brand voice guide is what it takes to look like the premier shop in your market, and stay that way for years.
What kind of business is this for?
Any blue-collar business that's tired of being underestimated. HVAC, plumbing, electrical, roofing, concrete, excavation, fencing, landscape, fabrication, painting: anyone with a crew, a fleet, and real work to document. Most clients are doing $1M+ and want to win larger commercial contracts or stand out in residential.
Do I get the raw files?
You get fully edited, color-graded, ready-to-deploy photos and videos. Raw files are available on request, but the package is built so you don't need them. Everything is delivered finished.
How long until everything is delivered?
Three days on-site, then 3–5 weeks for the full edit, brand voice guide, and copy deliverables. Selects and rough cuts are shared along the way so you're not in the dark.
What's the difference between this and the Monthly Content Service?
Brand Authority is the one-time foundation. It builds the visual identity, brand voice, and core asset library. Monthly Content keeps it fresh with regular shoots documenting new projects, jobs, and team moments. Most clients do Brand Authority first, then add Monthly Content if they're in Tennessee or Kentucky.
What if I already have a marketing agency?
Many clients do. We deliver the assets and brand voice; your existing agency runs the campaigns. Brand Implementation is also available as a stand-alone service for companies who just need HLM to deploy content across their platforms.
Do you travel?
Yes. The Brand Authority Package is delivered nationwide. Travel and lodging are quoted separately based on your location. Monthly Content Service is currently Tennessee and Kentucky only.
Ready to look the part?
Start looking like the premier shop in your market. Book a call to walk through the package and see if it fits.
Book a discovery callFree 45-min call. Walk away with a clear next step either way.