More homeowners ask ChatGPT and Google's AI who to call. We make sure it knows your name.
Yes, it's SEO. Built for how people search now: Google, Maps, and AI answers.
Homeowner asks ChatGPT or Google AI
AI reads your site, reviews and listings
AI names your company
They call you
AI tools pull from what Google has already found and filed. Do the SEO right and you show up in all three.
SEO
Google ranks you.
AEO
Google and AI quote your answer.
GEO
ChatGPT and Gemini recommend you.
Typical and slowest times shared by Google. AI answers lean on the same index, so this clock controls how fast AI can recommend you too.
Finding your pages
Crawling
Google finds a brand new page
TypicalAbout 20 hours
SlowestWeeks, or never
Google rechecks an existing page
TypicalAbout 30 days
SlowestWeeks, or never
Google reads your sitemap
TypicalAbout 24 hours
Slowest14 days, or never
Google picks up robots.txt changes
TypicalAbout 24 hours
Slowest25 hours
Google adjusts how much it crawls
Typical4 hours to 2 weeks
Slowest1 to 3 weeks
Google adjusts how often it crawls
TypicalAbout 20 hours
SlowestWeeks to months
Filing your pages
Indexing
Load and read a page
TypicalSeconds to hours
SlowestDays to weeks
Read page titles and tags
Typical45 to 90 minutes
Slowest1 to 4 days
Count links to your site
TypicalMinutes to 3 weeks
SlowestMonths
Fully file a page
TypicalAbout 1.5 hours
SlowestMonths, or never
Remove a page
Typical1 to 3 weeks
SlowestMonths
Change the main version of a page
Typical1 to 3 weeks
SlowestMonths
Move a whole website
Typical1 to 3 months
Slowest6 months to 1 year+
Read structured data
TypicalHours to 2 weeks
SlowestWeeks, or never
Read images
TypicalHours to days
SlowestWeeks to months
Read videos
TypicalHours to days
SlowestWeeks to months
Showing in results
Search results
Hide a result through Search Console
TypicalAbout 2 hours
Slowest24 hours
Update the description in results
Typical1 to 2 days
SlowestWeeks to months
Update the title in results
Typical1 to 2 days
SlowestWeeks to months
Update the image in results
Typical1 to 2 weeks
SlowestWeeks to months
Lift a Google penalty
Typical1 to 2 weeks
Slowest4 to 6 weeks+
Recover from a core update
Typical3 to 6 months
Slowest6 months to 1 year
Reflect spam update changes
Typical1 to 2 weeks
SlowestMonths
Anyone promising page one in 30 days is guessing. This is Google's own clock.
Source: timelines shared by Google, October 2026, as compiled by Emilia Moller. See Google Search Central: Crawling and indexing.
Google says its AI Overviews and AI Mode are rooted in its core search ranking systems. They pull pages from the search index, then write an answer with links to the pages that back it up. They also run several related searches behind the scenes to fill in the answer.
So the basics still win: a fast site, one clear page per service, and content that actually answers what people ask.
We add LocalBusiness and Service markup so search engines can read your name, phone, service area, hours, and services without guessing. Google's own docs explain how to add it and test it.
The catch: when markup disagrees with your page, your Google Business Profile, or your listings, Google tends to ignore it. Hours in your code that don't match your profile do more harm than good. We make them match.
AI tools love clear, specific answers. We write content around the questions your customers type, like 'how much does a panel upgrade cost', 'repair or replace a 15 year old AC', and 'is a sump pump worth it', with straight answers near the top of the page.
AI tools don't just read your site. They read reviews, directories, Reddit threads, and local news. Consistent business info and real mentions on trusted sites make an AI more confident naming you.
We ask the major AI tools your customers' questions and record where you show up.
Service pages, structured data, and business info matched everywhere.
Question-led content written from real job experience.
We recheck the AI answers and adjust.
Yes, at the core. AI tools pull from what Google has already found and filed, so it all starts with SEO. The difference is what we build on top: pages that answer real customer questions, structured data that matches your business, and mentions on the sites AI tools read, so you show up in Google, Maps, and AI answers.
GEO is generative engine optimization and AEO is answer engine optimization. Both mean making your business easy for AI tools like ChatGPT, Gemini, and Google's AI Overviews to understand, trust, and recommend. It's built on the same foundation as good SEO.
No. Google says there's no special markup required for its AI features. What helps is clear pages, accurate structured data that matches your page, and consistent business info everywhere.
No one honestly can. We can make sure the information AI tools pull from is clear, complete, and consistent, which gives you the best shot.
Closely. AI tools pull from your website, your profile, reviews, directories, and forums. When they all say the same thing, they're more confident recommending you.
We regularly ask the major AI tools the questions your customers ask, like 'best HVAC company in my town', and record whether and how you show up.
Book a call and we'll tell you honestly whether this is the right place to start.
