We don't sell leads. We sell the sound of your phone ringing.
Book a discovery callIf we don't deliver on our guarantee in the first 60 days you get a full refund on your service fee. No questions. No hastel. That's it, period.
This is what real paid ads look like when they are built by a team that understands contractors and blue-collar trades. Creative, targeting, and landing pages working together to turn clicks into booked appointments, not just impressions.
Every ad we run is built for the local home services buyer: clear offers, real urgency, and a direct path to scheduling. No fluff. No wasted budget. Just leads that show up.
We don't run all of these for every shop. We pick the channels that fit your trade, market, and budget, starting with the cheapest lead first.
Before we spend a dollar, we look at what your competitors spend and tell you what your budget can realistically do.
Local Services Ads sit at the very top of Google and charge per lead, not per click. We use them first for most trades because they deliver the cheapest high-intent calls from homeowners ready to hire.
We build search campaigns split by service line to catch 'near me' and emergency searches like 'AC repair near me' or 'emergency plumber.' The purpose is simple: be the first call when someone needs help right now.
We run seasonal offers and retargeting for planned, non-emergency work like tune-ups, replacements, and upgrades. Meta creates demand before people search and keeps you top of mind with anyone who already showed interest.
Homeowners ask local community and neighborhood groups who to call every day. We help you show up there with helpful answers and a trusted presence, which brings in warm, word-of-mouth style leads at almost no ad cost.
We place genuine, helpful answers in local and trade subreddits, plus targeted Reddit ads where it fits. Reddit threads rank on Google and feed AI answers, so being there builds trust in two places at once.
More homeowners now ask ChatGPT, Google AI Overviews, and other AI tools who to call. We structure your website, listings, and content so those tools understand your business and recommend you by name.
Your Google Business Profile rating and completeness directly drive your Local Services Ads rank and Map Pack visibility. We optimize your profile, actively manage reviews, and keep your name, address, and phone number consistent across the local web so Google trusts you're a real business in a real service area.
Not every directory is worth your money. We pick the few that actually send jobs in your trade, like BBB, Nextdoor, and trade associations, so you get real referral traffic and trust signals instead of a pile of empty listings.
When LSA, Search, and Meta are working together, the office line and the shop cell both light up. More booked jobs on the schedule. Less time chasing referrals.
We get your GBP and citations clean in week one, then launch whichever channel produces the cheapest booked job for your trade. For most urgent-demand shops that is LSA. For everyone else it is Search or Meta. Booked-job data decides what we layer in after that, not a preset tier.
If your top competitor spends $10,000 to $12,000 a month and you have $2,000, we won't promise you'll own the market. We'll show you what that budget can realistically do, or tell you it's not the right time to hire us.
$2,000/mo vs. a competitor spending $12,000/mo? We'll tell you that on the first call.
Book a discovery callPhotographers, videographers, strategists, and account leads. Every project ships with real people on it. Not a freelancer pool you've never met.
We'll tell you. If your main competitor spends $10,000 to $12,000 a month and you have $2,000, we won't promise you'll own the market. We'll show you what that budget can realistically do, where to focus it, or tell you it's not the right time to hire us.
No. We pick the channels that fit your trade, market, and budget. Most shops start with one or two of the cheapest lead sources and add more once those are working.
For most trades with urgent demand, LSA. You pay per lead instead of per click, and it's the shortest path to a booked job. If your trade or market isn't LSA eligible, we start with Google Search. If your work is seasonal or planned rather than urgent, we start with Meta. We make that call together on the discovery call based on your trade, market, and ticket size.
Yes, and most shops should at first. Running one channel well beats running three badly. We start where your demand actually lives, prove it produces booked jobs, then layer the next channel only when the first one is capped or your schedule has room.
No. Ad spend is paid directly by you to Google or Meta and never passes through HLM. Our management fee is separate and billed monthly. You'll always know exactly what's going to the platform vs. what's going to us.
Because intent isn't there. When a homeowner's water heater dies or their power goes out, they search Google, they don't scroll Facebook. Meta earns its budget on seasonal and planned work across the trades: pre-summer tune-ups, pre-winter checks, repipes, water heater replacements, panel upgrades, roof inspections, maintenance plans, plus retargeting and recruiting.
Then we skip it. LSA doesn't cover every category, and in some markets the lead volume isn't worth the setup. In that case Google Search becomes your intent channel and Meta builds demand around it. We tell you up front rather than selling you a channel that can't work.
By where the booked jobs are coming from, not by a fixed formula. We start with one channel, watch cost per booked job, and move budget toward what's working. Emergency-heavy trades usually end up weighted to LSA and Search. Seasonal and replacement work usually ends up weighted to Meta.
We fix it before spending ad budget. We audit your existing profile, fix categories, photos, services, and Q&A, and actively manage reviews. Your GBP rating directly drives your LSA rank and your Map Pack visibility, so it's the cheapest lead source you own.
That's a separate service: Brand Authority. Demand Engine runs campaigns with whatever assets you have. If you want pro photography, video, and brand voice deployed across your ads and landing pages, add Brand Authority on top.
Month-to-month. We don't lock anyone into long contracts because we'd rather earn the renewal every month with booked jobs than trap you in a 12-month agreement.
We run the same Demand Engine playbook for blue-collar trades across the board: HVAC, plumbing, roofing, electrical, remodeling, landscaping, garage door, restoration, and more.
The Demand Engine is the mix of paid and owned channels that puts your business in front of customers, whether you work one service area, a whole state, or nationwide. For us that means Google Local Services Ads, Google PPC (Search), Meta Ads, Google Business Profile management, and local citation management, in whatever combination fits your trade and market.
