Marketing built for electricians.
Matching hard work and skill with digital precision.
We run lead generation for electrical contractors doing $500K and up. Panel upgrades, EV charger installs, generators, and emergency calls, each with its own campaign. Ad spend is never marked up, and if your budget can't compete in your market, we'll tell you before you sign.
The best electrician marketing agency is the one that knows the trade.
Hard Labor Marketing works only with blue-collar and home service businesses, including commercial electrical contractors like Phaze Electric. We know which electrical jobs carry the margin, which searches mean a homeowner is ready to hire, and how to make a shop look like the premier electrician in its market.
Real crews. Real jobsites. Shot by our team.
Every photo here is from Phaze Electric, a commercial electrical contractor we market for. We filmed and photographed their crews on the job ourselves.
Built for the operator, not the hobbyist.
Electrical contractors doing $500K or more in annual revenue
Residential electricians ready to grow past referrals
Shops pushing panel upgrades, EV chargers, and generators
Commercial electrical contractors chasing bigger bids
Owners who want cost-per-booked-job reporting in plain English
, Shops with no ability to fund meaningful ad spend
, Owners looking for the cheapest possible agency
, Anyone who wants promises instead of honest numbers
The channels and deliverables that move your number.
Google Local Services Ads
Google Guaranteed badge, pay-per-lead pricing, and top-of-page placement for emergency and repair calls. We handle verification and dispute bad leads.
Explore Google Local Services AdsGoogle Search Ads
Campaigns for high-ticket searches like panel upgrade, EV charger installation, and whole-home generator, with tight geo-targeting to keep cost per lead down.
Explore Google Search AdsMeta Ads (Facebook and Instagram)
Planned projects like generators, lighting, and EV chargers, plus retargeting homeowners who already visited your site.
Explore Meta Ads (Facebook and Instagram)Google Business Profile, citations, and directories
An optimized profile, consistent listings, and placement on the directories that actually send electrical jobs. Free visibility that keeps compounding.
Explore Google Business Profile, citations, and directoriesWebsites and landing pages
Every campaign points at a page built for that exact job, mobile-first and built to get the phone ringing.
Explore Websites and landing pagesBrand authority for electricians
On-site photo and video of your crews, trucks, and installs so you look like the premier shop in your market and win bigger commercial work.
Explore Brand authority for electriciansWhat makes us different from a generic agency.
We'll tell you up front if your budget can move the needle in your market.
Ad spend goes directly to Google and Meta with zero markup.
You own your accounts, campaigns, and data.
Cost-per-booked-job reporting in plain language.
Proven with commercial electrical work. See the Phaze Electric case study.
Questions we hear on the discovery call.
What does an electrician marketing agency actually do?
For electrical contractors, we run Google Local Services Ads, Google Search Ads for high-value jobs like panel upgrades and EV charger installs, and Meta Ads for planned work and retargeting. We also manage your Google Business Profile, citations, directory placement, and landing pages, and measure everything against booked jobs.
Which jobs do you focus on for electricians?
The ones with the best margins in your market: panel upgrades, EV charger installation, generator installs, service changes, rewiring, lighting, and emergency repairs. Each service line gets its own campaign, targeting, and landing page instead of one catch-all ad.
Should electricians start with LSA, Search, or Meta?
Most start with Local Services Ads for emergency and repair calls, then Search for high-ticket jobs like panel upgrades and EV chargers. Meta works well for planned projects like generators and lighting upgrades, plus retargeting people who already visited your site.
What if my marketing budget is too small?
We'll tell you. If your main competitor spends $10,000 to $12,000 a month and you have $2,000, we won't promise you'll own the market. We'll show you what that budget can realistically do, or tell you it's not the right time to hire us.
Do you work with residential or commercial electricians?
Both. Residential shops lean on LSA and Search. Commercial electrical contractors lean on Search, a strong website, and brand authority content that wins bids and GC relationships. See our Phaze Electric case study for a commercial example.
Do I own the ad accounts and data?
Yes. Every campaign, keyword, ad, and lead is yours. If you ever leave, everything stays with you.
Ready to book more electrical jobs?
30-minute discovery call. We'll be straight with you about whether your budget can move the needle.
Book a discovery call