Marketing built for plumbers.
Matching hard work and skill with digital precision.
We run lead generation for plumbing companies doing $500K to $5M. Google Local Services Ads first, then Search and Meta layered on as the numbers prove out. Ad spend is never marked up. Every campaign is measured against booked jobs, not clicks.
The best plumbing marketing agency is the one that knows plumbing.
Hard Labor Marketing works only with blue-collar trades, with a lead generation focus on HVAC and plumbing. That means our playbook, which offers convert emergency calls versus scheduled service, which service categories move on Meta, how to spin up seasonal creative for burst-pipe season, is already built. Generic agencies experiment on your ad budget. We show up already knowing what works for plumbing.
Built for the operator, not the hobbyist.
Plumbing companies doing $500K to $5M in annual revenue
Residential plumbing shops ready to grow past referrals
Commercial plumbing operators needing consistent bid pipeline
Service and repair shops adding water heater, drain, or sewer replacement books
Owners who want cost-per-booked-job reporting in plain English
, Shops under $500K with no ability to fund meaningful ad spend
, Owners looking for the cheapest possible agency
, Anyone who wants a marketing report they can't actually read
The channels and deliverables that move your number.
Google Local Services Ads
The fastest lever for most plumbers. Google Guaranteed badge, pay-per-lead pricing, top-of-page placement above the map pack. We handle verification, dispute bad leads, and tune your job categories weekly.
Explore Google Local Services AdsGoogle Search Ads
For high-intent homeowners searching specific services, water heater replacement, drain cleaning, sewer line repair, tankless install. Tight geo-targeting and negative-keyword hygiene keep cost per lead down.
Explore Google Search AdsMeta Ads (Facebook and Instagram)
Retargeting warm homeowners, maintenance plan promos, and seasonal campaigns. Compounds cheaply once LSA and Search are already producing.
Explore Meta Ads (Facebook and Instagram)Google Business Profile + citations
We optimize your GBP, keep citations consistent across the directories that feed local rank, and manage review flow. Free traffic that never stops compounding.
Explore Google Business Profile + citationsLanding pages that convert
Every paid channel points at a landing page built for that exact search, not your homepage. Mobile-first, phone-call optimized, A/B tested against real traffic.
Explore Landing pages that convertBrand authority for plumbers
Optional. On-site video and photo of your trucks, techs, and installs so every ad, landing page, and social post looks like your shop. Wins bigger jobs and recruits better techs.
Explore Brand authority for plumbersWhat makes us different from a generic agency.
Plumbing-specific playbook. We already know which service categories, offers, and creative convert.
Ad spend goes directly to Google and Meta with zero markup.
You own your accounts, campaigns, and data. Leave anytime with everything intact.
Cost-per-booked-job reporting in plain language. No vanity dashboards.
We refuse the deal when the market or budget can't produce results.
Certified Housecall Pro affiliate, deep integration with the FSM stack plumbers actually run.
Questions we hear on the discovery call.
What does a plumbing marketing agency actually do?
For plumbing companies, we run Google Local Services Ads to put your Google Guaranteed badge at the top of homeowner searches, Google Search Ads for high-intent queries like water heater replacement and drain cleaning, and Meta Ads for retargeting and lead generation. We handle Google Business Profile, citations, landing pages, and call tracking so every dollar is measured against booked jobs.
Should plumbers start with LSA, Search, or Meta?
Almost always Local Services Ads first. Plumbing is an emergency category, a homeowner with a burst pipe clicks the first Google Guaranteed number they see. LSA gets you there at the lowest cost per lead in most markets. Search comes next for repair and replacement queries. Meta layers on last for retargeting and maintenance plan promo.
How much does plumbing marketing cost?
Investment scales with your ad budget and channel mix. Launchpad fits shops new to paid media. Growth adds Search and Meta. Domination runs everything with ongoing creative refresh. Ad spend goes directly to Google and Meta, never marked up.
Do you work with residential or commercial plumbing?
Both, and often the same company runs both books. Our residential playbook leans on LSA and Search. Our commercial playbook leans on Search plus brand authority content to win project bids. We tune the mix per shop.
What size plumbing company is this for?
Plumbing companies doing roughly $500K to $5M in annual revenue. Below that, most shops can't fund a media budget that produces meaningful results. Above that, we build custom multi-market strategies.
Do you handle drain cleaning, water heaters, sewer, remodel, or just the general plumbing category?
Every service line you offer. We build campaign structures around the specific searches that convert best in your market, water heater replacement, tankless conversion, sewer camera inspection, main line replacement, drain cleaning, remodel plumbing. Each gets its own targeting and creative.
Do I own the ad accounts and data?
Yes. Every campaign, keyword, ad, and lead is yours. If you ever leave, everything stays with you.
What makes Hard Labor Marketing different from a general marketing agency?
We only work with blue-collar trades and we know plumbing specifically. We know which offers convert emergency-call homeowners versus scheduled-service homeowners, when to spin up seasonal creative for frozen pipes, which markets are LSA saturated, and which service categories move on Meta. Generic agencies learn on your budget. We already know.
Ready to book more plumbing jobs?
45-minute discovery call. Bring your numbers. Leave with a specific package recommendation.
Book a discovery call